PRODUCT LOGO AND PRODUCT POSTER PROCESS

My partner Sonia and I had another conquest to conquer. We started to brainstorm how we would manifest a powerful product poster. We started of this process with getting used to photoshop and illustrator. Sonia and I split the sketch we chose into half and we created the sketch using illustrator and photoshop. My analytical drawing was of the bottom half of our sketch.

We then enraptured ourselves in the task of constructing a logo and company name. We decided on the name Vita Arco which was Latin for Life Protect. After we figured out out name we played with fonts and chose a font that was well suited with our vision. We revisited photoshop and illustrator and started to create our logo. We wanted a wave in our logo, but more of a abstract wave than a literal wave.

We created many different versions of our logo and narrowed it to one that we both loved and thought matched our prototype.